Advertiser Website Elements
The following elements are included with your advertiser website:
7 Web Pages
Every advertiser site comes with the following pages.
- Page #1: Homepage
- Page #2: About Us
- Page #3: Service or Product
- Page #4: Service or Product
- Page #5: Contact Us
- Page #6: Lead Generation
- Page #7: Our Process
- Page #8: Blog
Note: additional pages can be added in the future once your site is complete, but it begins with these pages.
Content Creation & Formatting
You can submit content or we can write it for you.
Should you choose to write your own content we will give you a best practices guideline sheet to follow.
CRM Set-Up & Integration
We will set up your advertiser site with one of the following CRMs of your choice.
- Constant Contact
Note: CRM cost will be your responsibility. But many of these are quite affordable.
Google Analytics will be installed on your advertiser site.
This allows us to track visitors and user experience. And when you’re ready to use Google AdWords, you will have audiences created and ready to go.
This installation includes:
- Remarketing Audience Creation
- Goal Set-up (for lead generation)
Mobile & Tablet Responsive
Your advertiser site will be mobile and tablet responsive.
Google Best Practices
Your advertiser site will use the following checklist to be compliant with Google advertising and search best practices.
- NAP on site globally [name / address / phone number]
- Image Alt Text
- Load speed <70%
- Terms & Conditions Compliant
- Meta tags
Advertiser Website Creation Process
Time: 15 Business Days
Phase 1: Analysis
Prior to creating your site one of our team members will interview you in order to conduct a brief analysis of your business, your objectives, and to gain an understanding of the following items. This is done via an online form and a 45 minute phone interview.
- What you do
- What has made you successful so far
- Who your market is
- Which 2 services or products you’d like to start with
- What lead generation item we should begin with
Phase 2: Copy
You can choose to write your own copy, or have someone from our team write copy.
- Client writes copy: client follows guidelines and submits copy to our team
- Local Loop Marketing team writes copy: client is interviewed over the phone and conducts research on topics in order to write copy
Either way we will present you with copy and headlines for final approval.
Phase 3: Web Page Creation
Once copy is approved our team will get to work creating web pages. In order to complete this process we will need the following items:
- Your Logo
- Branding Style Guide
Note: If you do not have these items we can offer these to you at an additional charge.
Phase 4: Technical Set-up
Once the webpages of your advertiser site have been created, our team will perform the technical set-up of the following items:
- Analytics Setup
- Remarketing audience creation
- Goal set-up (for lead generation)
Phase 5: Asset Creation
Our team will create a digital asset for lead generation purposes, along with a landing page to market this asset.
A 5-part email sequence will also be added to your CRM to follow up with anyone who requests this asset.
Phase 6: Testing
Once webpage and technical set-up is complete, our team will test your site to ensure we have properly installed all technical items and that each page is functioning properly
Phase 7: Load
Your advertiser site will then be loaded on its domain.
Do I own the site? Or does Local Loop Marketing own the site?
Your website is 100% yours to keep. Local Loop Marketing has no additional fees other than the creation of the site. We will host the site for 60 days, after which we can continue to host your site for a small monthly charge of $20, or you can have your site transferred to a hosting company of your choosing.
Are revisions included with the purchase of the site?
Any mistakes are fixed free of charge. We build the entire site and then allow 4 hours of cosmetic changes. After that all revisions are billed at an hourly rate – or you can make revisions yourself, or hire a third party. It’s your site to do with as you please.
What if I want more than just 7 pages?
We start every site with the 7 web pages listed above (and a blog). In our experience we’ve found that taking on a large website project only slows things down. Our goal is to get your website up and running on an advertising platform (like AdWords or Facebook) as soon as possible. Once we finish your advertiser site we can begin adding new pages.
Can I pick ANY 2 services?
It’s your business, so yes you can. However, if your goal is to run paid traffic campaigns we suggest starting with one service or product that’s already selling. Paid traffic will allow you to find new markets and leverage your current success. Your second service or product can be something new you’d like to try. Just keep in mind that selling a new product or service takes time to master – and there’s risk associated with introducing something new to the marketplace.
Ready to begin?