An advertising website is designed for lead generation and education.
This is different than the typical websites we see today which are simply “internet brochures.”
They lack purpose
They lack direct marketing best practices
They stay the same
They are not a source of lead generation (surprise, surprise)
On the other hand… an advertising website is the opposite. An advertising website is a living and breathing marketing tool, which evolves as you understand more about your target market (your target market = your best clients, not all of your clients).
Unlike traditional websites, advertising websites have a clear and concise purpose: lead generation.
OPTIMIZED TO YOUR TARGET MARKET
The advertising website is a tool that is continually being optimized: as you learn more about your audience, sites can be easily adjusted to target them.
SEAMLESS USER EXPERIENCE
Our expert web designers and developers have identified the core features that both convey content and have a beautiful and easy to use interface for website visitors.
What an Advertising Site Does
Each element of an advertising site supports its purpose as a lead generation tool.
STRONG HOME PAGE
Your homepage is strong enough that if you were to direct someone to that page alone – they would know what you do, what kind of people / businesses you prefer to work with and why they should or should not work with you.
Advertising sites are responsive to the majority of devices and browsers, making your site easily accessible to your audience from whichever platform they’re using.
Gives a concise and candid description of your services (one service per page – and if you have more than 5 – limit it to your top 5 best selling).
HAS A LEAD GENERATION OFFER
Remember the purpose of an advertising site: gathering leads. Whether it’s a free .PDF, checklist, or other offer, you’re encouraging visitors to provide their information.
An effective advertising site addresses the most important questions of your most profitable audience.
Every web page has easy to access contact info for your business.
Your Advertising Website
Let our team of marketing professionals produce your advertising site so you can focus on what you do best.
One of our staff copywriters will take care of the website copy.
We’ll choose and customize a design best suited for your business.
Testing is mandatory for any website – we’ll make sure your site is working across multiple devices.
One of our expert advertisers will come up with ideas for a lead generation offer to put on your site.